Principles of Innovation: the Dos

1. Purposeful, systematic innovation begins with the analysis of the opportunities. (...)
   
2. Innovation is both conceptual and perceptual. The second imperative of innovation is thereforeto go out to look, to ask, to listen. (...)
   
3. An innovation, to be effective, has to be simple and it has to be focused. (...)
   
4. Effective innovations start small. (...)
   
5. A successful innovation aims at leadership.
   

The Drucker Essential
Peter F. Drucker
Collins Business