(...) Then, after the innovation has become a successful business, the work really begins. Then the strategy of "being fustest with the mostest" demands substancial and continuing efforts to retain a leadership position; (...) The research budget must be higher after the innovation has successfully been accomplished than it was before. (...). Above all, the entrepreneur who has succeeded in "being fustest with the mostest" has to make his product obsolete before a competitor can do it. (...)
The Essential Drucker
Peter F. Drucker
Collins Business
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