The Essential Drucker
Peter F. Drucker
Collins Business (2005)
Peter F. Drucker
Collins Business (2005)
dissabte, de gener 02, 2010
Innovation: Delivering value to the customer
The last of these innovative strategies delivers what is "value" to the costumer rather than what is "product" to the manufacturer. It is actually one step beyond the strategy of accepting the customer's reality as part of the product and part of what the customer buys and pays for.
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